Overview
Programmatic advertising uses technology to place job ads across hundreds of job boards, efficiently targeting the right candidates. With Hoops' Managed Network, this process is fully automated, saving you time and maximizing your budget. Here’s how it works!
Prefer video? Watch our 3-minute explainer video here!
What is Programmatic Job Advertising?
At Hoops, we make your job postings smarter with programmatic advertising. This technology automatically buys and optimizes postings across our Hoops Managed Network of hundreds of job boards.
Rather than manually choosing where to post, job boards bid against each other for your dollar and benefit, ensuring your ads reach the most qualified candidates. This strategic placement ensures that your ads reach the most qualified candidates, giving you a competitive edge in recruiting. For more on how job posting visibility works, check out our article on Understanding Job Posting Visibility.
How It Works
Our Hoops Managed Network ensures results by:
Job Boards Compete for Your Budget: Job boards like ZipRecruiter, Indeed, and many others actively compete for your budget, ensuring you get the best placement for your money. We set up your job ads with a specific budget that automatically bids for placements across various boards, which helps lower your Cost Per Application (CPA) while maintaining high-quality talent. Learn more about how your budget is managed in What Is the Wallet?.
Machine Learning Enhances Over Time: Our system tracks candidate interactions and improves over time, finding and targeting the best-fit talent based on your preferences.
Job Post Rotation: Your job posts rotate to maximize exposure and value. We adjust the placement of your job ads based on performance, ensuring you’re always reaching the right sources.
Spending and Budget Control
When you see more clicks on your job ad, it means people are interested, which leads to more applications. Therefore when your budget runs out, that's a good sign! It means your ad is performing well.
With Hoops, you can pause your job posting anytime you have enough talent and reactivate it when needed. Plus while you work your pipeline, our machine-learning system keeps refining your strategy in the background.
Maximizing Your Investment
We continuously optimize your ad placements across the Hoops Managed Network to ensure you get the highest quality talent for the lowest cost. With transparent, real-time reporting, you can track performance and adjust as needed. Learn more about reporting in our article on Recruiting Experience Reporting & Insights.
Our goal is smart targeting and efficient spending, helping you build a talent pipeline that fuels your growth!
Ready to Simplify Hiring?
If you're ready to stop manually posting job ads and want a more efficient, data-driven solution, Hoops is here to help. With AI and automation working behind the scenes, we simplify hiring and help you secure the best candidates.
Learn more how our programmatic advertising can help you succeed here!
Don't hesitate to contact your dedicated Hoops team with any further questions!