Here are the main reasons why you might not want to double advertise a job posting:
1. Wastes Resources
Time and money: Posting the same job multiple times on different platforms or within the same platform can lead to unnecessary costs and administrative overhead.
Recruiter time: Managing duplicate applications and listings increases workload for your HR team.
2. Confuses Applicants
Candidates may think:
The company is disorganized.
It’s a different role and apply multiple times, which can drive up the cost per application.
The position isn’t actually getting filled (suggests a bad work environment).
This can lead to duplicate applications, skewed metrics, and a frustrating experience for both sides.
3. Damages Employer Brand
Appearing to constantly advertise the same role may give the impression:
There’s high turnover.
The company can’t find the right candidate because of unrealistic expectations or poor leadership.
This can erode trust and deter top talent.
4. Algorithm Penalties (Job Boards)
Some platforms (like LinkedIn or Indeed) penalize or hide duplicate listings, which can:
Reduce visibility of your post.
Hurt your job performance rankings.
5. Skews Analytics & Metrics
You lose track of where quality applicants are coming from.
It becomes harder to measure the success of your recruitment channels or advertising strategy.
6. Creates Internal Confusion
If internal teams or hiring managers are unaware of the double post, it can:
Cause miscommunication, inconsistent or duplicate messaging to candidates.